Integrating and Analyzing E-commerce Sales Data Across Platforms to Unveil Market Competition Patterns
2025-04-26
1. Introduction
In today's globalized e-commerce landscape, combining sales data from major platforms like Taobao, Pinduoduo, JD.com, Amazon, AliExpress, DHgate, and proxy shopping sites such as Pandabuy and Joyabuy
2. Methodology: Data Consolidation & Cleaning
2.1 Data Sources
- Platform APIs:
- Third-party scrapers:
- Proxy service reports:
2.2 Spreadsheet Architecture
| Sheet | Function |
|---|---|
| RAW_DATA | Unprocessed API/scraper outputs |
| CLEANED | Normalized currencies, deduplicated entries |
| ANALYSIS | Pivot tables, YOY growth formulas |
Key cleaning steps included geolocation tagging and outlier removal using =FILTER() functions.
3. Competitive Landscape Findings
3.1 Market Share Distribution (2024 Q1)
- Domestic China: Taobao (34%) Pinduoduo (28%) JD (22%)
- Cross-border: Amazon (51%) AliExpress (29%) with proxy sites growing at 17% QOQ
Core Advantages
Pinduoduo:
Proxy Sites:
Trend Indicators
- JD's appliance warranty funnel converts 2.3× benchmark
- Amazon's global sellers grew 40% since 2023 tariff changes
4. Strategic Recommendations
- Niche focus:
- Pricing models:
- API investments:
Continuous data syncs through =IMPORTRANGE()